Pricing a home for an optimal result is both science and art, and our Sales Associates apply considerable study and skill to this critical professional task.

As a starting point, your Sales Associate will thoroughly research comparable homes in your neighborhood and town. He or she will advise you of recent sales prices and how similar homes are priced now, as well as review homes that didn't sell and were taken off the market. Location, property size/features, style, age, physical condition, special features, and recent enhancements will all be considered in assessing your home's value.

That collective data will then be carefully evaluated alongside the many market influences that impact price, including supply of homes versus demand, how the local economy is faring, home appreciation rates, and price trend projections.

If the trend is for rising prices, that future price growth will be factored into the price range your Sales Associate suggests, as together you and your Sales Associate determine the best asking price for your home.